By: Alvie Hafen What is Frequency Illusion? Frequency Illusion is defined as a phenomenon which occurs when the thing you’ve just noticed, experienced or been told about suddenly appears up constantly. There are two psychological processes that occur during the Frequency Illusion. The first is selective attention: Have you ever bought a new car or just even thought about buying a new car? Say a Ford F-150. After you bought this car or thought about buying it you begin to notice it everywhere! In the parking lots at the grocery store, on the freeway, and even in commercials. That truck is everywhere! You aren’t crazy, you are totally seeing it more. This is because you are now noticing it more. The brain gets excited that we now have a new car! Our brains now are subconsciously on the look out for that new car. Because of this we find it surprisingly more...
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