Frequency Illusion

By: Alvie Hafen

What is Frequency Illusion?
Frequency Illusion is defined as a phenomenon which occurs when the thing you’ve just noticed, experienced or been told about suddenly appears up constantly.
There are two psychological processes that occur during the Frequency Illusion.
The first is selective attention: 
Have you ever bought a new car or just even thought about buying a new car? Say a Ford F-150. After you bought this car or thought about buying it you begin to notice it everywhere! In the parking lots at the grocery store, on the freeway, and even in commercials. That truck is everywhere! You aren’t crazy, you are totally seeing it more.
This is because you are now noticing it more.
 The brain gets excited that we now have a new car!  Our brains now are subconsciously on the look out for that new car. Because of this we find it surprisingly more often. This is called selective attention.
The second process in the confirmation bias:
This occurs after you see the new car once or twice. You start to agree with yourself, “yes, I am seeing it more!”
This principal can apply to our everyday lives. Our minds are a powerful tool. If we focus on negative things, if we complain about things outside of our control, and if we are constantly negative we are going to experience and see more of these things.
This can be said about positive people too! Do you have that person in your life that no matter what happens, they are always positive and happy? This is because they have mastered this principal. Do you ever hear them complain? Do they whine? Do they make excuses? NO you never hear these things come out of their mouth. They focus on the positive things is life and what they can control. They can’t control that traffic made them late or that someone cut them off. They can’t control how their boss threats. They control how they react to it. They stay positive and move forward.
Do you want to be a more happy and positive person? If we can master and control what comes out of our mouth, our minds will follow and we will have a more positive and happy outlook, in our relationships, in our work, and in our life.
As Ben Bergeron says, “Never whine, never complain, never make excuses.”